Plum 2% Niacinamide & Rice Water Face Wash, 100 ml

2% niacinamide and rice water face wash removes up to 99% of impurities while being gentle and non-drying. It is dermatologically tested for brighter-looking skin. Formulated with 2% niacinamide (vitamin B3) to help improve skin tone and visibly brighten, rice water rich in antioxidants to smooth texture and leave skin feeling soft, hyaluronic acid to hydrate deeply and support skin elasticity, and provitamin B5 to retain moisture for softer, more radiant skin. The non-irritant, sulphate-free formula brightens while cleansing, protects and smooths the skin with antioxidant-rich ingredients, and hydrates and nourishes for a refreshed finish.